How you fulfil orders affects your delivery speed, your costs and your conversion. Here is a clear comparison of the three options in India.
The three methods at a glance
| Method | You handle | Amazon handles | Best for |
| FBA | Sending stock in | Storage, packing, delivery, returns | Speed, Prime, scale |
| Easy Ship | Storage, packing | Pickup and delivery | Control with Amazon delivery |
| Self-Ship | Everything | Nothing | Niche, fragile, low volume |
Why most serious sellers choose FBA
FBA delivers faster, earns the Prime badge, and removes the logistics burden — all of which lift conversion. The trade-off is storage and fulfilment fees and sending stock in advance.
When the others make sense
Easy Ship suits sellers who want to hold their own stock but still offer Amazon delivery. Self-Ship fits fragile, oversized or very low-volume products where full control matters more than speed.
Frequently Asked Questions
Is FBA worth the fees?
For most private-label sellers, yes — the delivery speed and Prime badge usually lift conversion enough to justify the cost.
What is Easy Ship?
You store and pack the order; Amazon picks it up and delivers it.
When should I self-ship?
For niche, fragile or low-volume products where control matters more than delivery speed.
Does FBA give the Prime badge?
Yes, which is one of its biggest conversion advantages.
✓ Unsure which fulfilment fits your product? Book a free 15-minute guidance call.
Ali Lokhandwala has sold on Amazon India for 7 years, runs 80+ live private-label products with a 35-person team generating Rs.3.5 crore a month, and has trained 15,000+ entrepreneurs whose brands have crossed Rs.160 crore in combined sales. He still runs his Amazon business daily.
