Amazon India operates an Amazon Global Selling programme that allows Indian sellers to list and sell their products on Amazon’s international marketplaces — USA, UK, UAE, Canada, Germany, and others — without setting up a company in those countries. This is one of the most significant opportunities available to Indian entrepreneurs in 2025.
What is Amazon Global Selling?
Amazon Global Selling allows you to create listings on international Amazon marketplaces from your existing Indian seller account or a separate account registered for each marketplace. Amazon’s international FBA network stores your products in warehouses in the USA, UK, or UAE, and fulfils orders to local customers. You sell in dollars, pounds, or dirhams, and payments are transferred to your Indian bank account after currency conversion.
Why Amazon USA is a Game Changer for Indian Sellers
The US Amazon marketplace is 15–20 times the size of Amazon India by revenue. A product selling 100 units/month on Amazon India might sell 1,000–2,000 units/month on Amazon USA in the same category. The selling prices are in USD — a product priced at $19.99 (approximately ₹1,660) generates roughly 3x the rupee revenue per unit compared to selling the same product at ₹599 on Amazon India. The economics are dramatically different.
How to Set Up Amazon Global Selling from India
- Register at sell.amazon.com (for Amazon USA). You will need a US-compatible business bank account — open a virtual US bank account through Payoneer or Wise, both widely used by Indian Amazon sellers.
- Submit documents for US marketplace: passport, Indian GST certificate, and bank account details
- Create product listings on Amazon USA using the Seller Central listing tools
- Send inventory to Amazon USA fulfilment centres. Most Indian sellers use either Amazon’s own Global Logistics programme or a freight forwarder who handles the India-to-USA shipping.
- Once inventory is received in the US warehouse, your product becomes available for Prime delivery to US customers
Product Selection for Amazon USA from India
Indian sellers have a natural advantage in certain product categories: yoga and meditation accessories, Indian textile and clothing, brass and metal handicrafts, organic beauty and ayurvedic products, and spices and food products with proper certification. These categories carry an inherent ‘Made in India’ premium in Western markets that commands higher prices and builds brand story.
Beyond India-specific categories, any product sourced from a Chinese factory that sells well on Amazon India is a candidate for Amazon USA testing. Run the product validation criteria with Amazon USA-specific numbers (use Jungle Scout’s US database).
ALI’S TAKE
Expanding to Amazon USA was the single biggest revenue jump my business has made. The same product that earned me ₹80,000/month on Amazon India earns me ₹3–₹4 lakh/month on Amazon USA — same product, same factory, different marketplace. My AGM (Amazon Global Masterclass) covers this entire process in 100 lessons.
— Ali Lokhandwala | Amazon Seller | ₹3.5 Crore/Month Revenue
Frequently Asked Questions
Do I need a company registered in the USA to sell on Amazon USA from India?
No. Indian sellers can sell on Amazon USA as an individual or Indian company without US incorporation. You need a US-compatible payment method (Payoneer or Wise virtual bank account) and to comply with US product safety regulations for your category. Amazon handles the sales tax collection in most US states under marketplace facilitator laws.
How much capital do I need to start selling on Amazon USA from India?
Starting on Amazon USA requires more capital than Amazon India due to higher FBA fees, larger initial inventory requirements for the US market, and higher advertising costs. Budget ₹8–₹15 lakh for a serious Amazon USA launch. Begin with Amazon India to learn the fundamentals before expanding internationally.
How long does shipping take from India to Amazon USA warehouses?
Sea freight from India to the USA takes 25–35 days. Air freight takes 5–8 days but costs 5–8x more. For initial test shipments, air freight is sometimes worthwhile to validate the product quickly. Ongoing inventory should use sea freight for economics.
✓ Want to expand to Amazon USA? Ali’s AGM (Amazon Global Masterclass) covers the complete international selling process in 100 lessons.
Visit alilokhandwalaofficial.com/amazon-global-masterclass/
