Compliance is unglamorous but unavoidable. Importing a product into a regulated category without the right certification can mean blocked listings or stuck stock. Plan it before you order.
BIS — for many goods
The Bureau of Indian Standards governs quality and safety standards for a wide range of products, including many electronics and appliances. Certain categories cannot be legally sold without BIS certification.
FSSAI — for food and related products
Anything in food, supplements or related categories generally requires FSSAI licensing. This is non-negotiable for those products.
Other requirements
Depending on the category, there may be labelling rules, legal metrology requirements and import documentation. Each category has its own checklist.
Plan compliance before importing
Confirm exactly what your product needs before placing an order. Sorting compliance after stock has landed is slower, costlier and risks your listing — checking first is simply cheaper.
Frequently Asked Questions
What is BIS certification?
A Bureau of Indian Standards certification required for many regulated products, including certain electronics and appliances.
When do I need FSSAI?
For food, supplements and related products — it is generally mandatory.
When should I check compliance?
Before importing. Sorting it after stock arrives is slower and costlier.
What if I skip compliance?
You risk blocked listings, penalties and stock you cannot legally sell.
✓ Want compliance checked before you commit to a product? Book a free 15-minute guidance call.
Ali Lokhandwala has sold on Amazon India for 7 years, runs 80+ live private-label products with a 35-person team generating Rs.3.5 crore a month, and has trained 15,000+ entrepreneurs whose brands have crossed Rs.160 crore in combined sales. He still runs his Amazon business daily.
