How to Create Amazon Seller Account in India — Step by Step

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Creating an Amazon India seller account takes 15–30 minutes if you have your documents ready. Most delays happen because sellers start without the required documents. This guide tells you exactly what you need and walks through the complete process so your account is set up correctly from the start.

Documents Required Before You Start

Collect all of these before opening the registration page. Incomplete documentation is the number one cause of account approval delays.

• GST Registration Certificate: Mandatory. You cannot sell on Amazon India without a valid GSTIN. If you don’t have GST yet, register at gst.gov.in before starting the Amazon process. Registration takes 7–10 working days.
• PAN Card: Either your personal PAN (for sole proprietors or individuals) or the company PAN (for registered companies). Must match the name on your bank account.
• Bank Account Details: A savings or current account in the business name. You will need: account number, IFSC code, and either a cancelled cheque or a bank statement not older than 3 months.
• Mobile Number and Email: The mobile number and email must be unique — not already registered with an Amazon buyer account or another seller account.
• Business Registration (Optional): If you have a company (Pvt Ltd, LLP, Partnership), provide the registration certificate. Sole proprietors and individuals do not need a separate business registration.

Step-by-Step Account Creation Process

1. Go to sell.amazon.in and click ‘Start Selling’
2. Enter your email address and create a secure password. Use a dedicated business email — not your personal Gmail.
3. Amazon will ask for your legal business name (for sole proprietors, use your own full name as per PAN card), display name (your store name on Amazon), and business address.
4. Enter your GST number and PAN number. Verify these match your official documents — discrepancies cause account suspension.
5. Add your bank account details. Amazon will send a small test deposit (₹1–₹2) within 24 hours to verify your account. Confirm the deposit amount in Seller Central.
6. Verify your identity: Amazon requires a video call with a valid government ID. Have your Aadhaar or passport ready. The call typically takes 5–10 minutes.
7. Choose your selling plan: Individual (no monthly fee, ₹0.99 per item sold) or Professional (₹499/month, no per-item fee, access to all selling tools). Always choose Professional if you plan to sell more than 40 items per month or use FBA.
8. Account under review: most accounts are approved within 3–7 business days. Some take longer if additional document verification is needed.

Common Account Creation Errors and Fixes

• ‘This email is already associated with an Amazon account’: Create a fresh email address. Every seller account must use a unique email not linked to any other Amazon account.
• ‘GST number does not match’: Ensure the GST certificate shows the exact legal name that matches your PAN card. Even minor spacing differences cause rejection.
• Video call not available: Try during business hours 9AM–6PM IST on weekdays. Weekend slots are limited.
• Bank verification failed: Ensure the bank account is active and the IFSC code is correct. Some new accounts take 48 hours to activate for electronic transfers.

What to Do After Account Approval

9. Complete your seller profile — add your store logo, business description, and return policy
10. Set up your shipping settings (FBA sellers can skip this for FBA products)
11. Begin your product research — do not list a product until you have validated it with data
12. Familiarise yourself with Seller Central — specifically the Inventory, Advertising, and Reports tabs

Frequently Asked Questions